What a Fractional CMO Actually Does (and Doesn't)

"Fractional CMO" gets thrown around a lot. So let's clear it up.

It's a seat, not a service

A fractional CMO sits on your accountability chart in the marketing seat. That means owning the strategy, the plan, the budget and the numbers, just at a fraction of the cost of a full-time executive.

What we do

• Build the marketing strategy and the 90-day plan
• Manage your in-house team and your outside vendors
• Set the KPIs and report on them honestly
• Kill what isn't working, fast

What we don't do

• Hand you a deck and disappear
• Hide behind impressions and "brand awareness"
• Sell you more services you don't need

Who it's for

Founder-led businesses that have outgrown "marketing by whoever has time," but aren't ready for a $250K+ full-time CMO.

If that sounds like you, let's chat.